The Role of Smart Technology in Dubai’s New Off-Plan Projects

Dubai’s real estate market is embracing smart technology in off-plan properties like never before. From IoT-enabled housing and AI-driven amenities to eco-friendly building systems, the city’s newest developments are transforming into smart homes in Dubai that cater to a tech-savvy, connected lifestyle. This shift is fueled by Dubai’s push to become a world-leading smart city – an ambition seen in initiatives like the Smart Dubai program (launched in 2014 to make Dubai the happiest and smartest city ()) and the Dubai Internet of Things Strategy (aiming to build the world’s most advanced IoT ecosystem. Major developers and city planners are integrating cutting-edge digital infrastructure into Dubai’s smart real estate developments, aligning with government visions for innovation, sustainability, and convenience.

New off-plan projects in Dubai – properties sold before completion – are increasingly tech-enabled real estate ventures. These future-ready developments come equipped with home automation systems, smart security, energy-efficient design, and seamless connectivity. It’s not just about flashy gadgets; it’s about creating connected living spaces that improve quality of life. Imagine controlling your apartment’s lighting, AC, and security cameras from a smartphone, or having your home optimize energy use autonomously. Such smart features in off-plan projects are rapidly moving from luxury extras to standard expectations, as buyers and investors recognize their value. In this article, we’ll explore how smart technology is shaping Dubai’s off-plan property market – what defines a smart off-plan home, whether these features are becoming standard, their impact on property value, key benefits for investors, and if investing in smart home automation is truly worth it in Dubai.

Across various Dubai communities and developments, from emerging districts to established neighborhoods, smart tech is redefining modern living. Let’s dive into the key questions and insights around this exciting intersection of real estate and technology.

What is a smart off-plan home?

A smart off-plan home is an under-construction property designed with built-in smart technology from the ground up. In essence, it’s a future-ready residence that will be delivered with integrated systems allowing automation and remote control of various functions. These homes leverage the Internet of Things (IoT) to connect appliances, electronics, and utilities to the internet and to each other, creating a unified, intelligent living environment.

In a smart off-plan unit, residents can typically control lighting, climate (air conditioning and heating), window blinds, and even kitchen appliances through a centralized app or voice-activated controls. For example, you might use a mobile app or a voice assistant like Alexa/Google to adjust the thermostat or turn off lights in different rooms. Voice-activated controls and mobile apps become the remote for your entire home. Smart security systems are another hallmark – features like keyless entry locks, CCTV cameras accessible via smartphone, motion sensors, and remote doorbell intercoms are commonly included to enhance safety. Within the home, sensors and AI can automate routines: lights that dim or change color based on time of day, or irrigation systems that water plants only when needed. Many smart homes also feature home automation systems that learn user habits (for instance, your AC might auto-regulate to your preferred temperature before you arrive home).

Crucially, a smart off-plan property is “smart-ready” at handover – meaning developers pre-install the necessary digital infrastructure and devices during construction. High-speed fiber-optic broadband, Wi-Fi coverage enhancers, and integrated control panels come built-in. These digital infrastructures ensure that from day one, the homeowner can enjoy a connected living experience without extensive retrofitting. In Dubai, developers like Emaar Properties and DAMAC Properties have begun partnering with tech firms to offer such smart integrations. Notably, Emaar launched an “Emaar Smart Home” product line in 2020 by partnering with Xiaomi, becoming the first developer outside China to offer Xiaomi’s AI-powered IoT smart home ecosystem in its projects (Emaar Partners With Global Technology Leader Xiaomi For ‘Emaar Smart Home’). These Emaar smart homes come pre-loaded with devices like smart door locks (for keyless entry via phone or wearables) and robot vacuum cleaners, all controllable through a single app. Likewise, DAMAC Properties has integrated smart home tech in its luxury villas and townhouses; for example, every unit in the new DAMAC Lagoons community features smart lighting, climate control, and security that residents can manage remotely.

In summary, a smart off-plan home is one that blends real estate and technology from the blueprint stage. It offers connected, automated living spaces that can “think” and adapt – delivering greater convenience, efficiency, and security to the homeowner. As Dubai positions itself at the forefront of innovation, these smart homes exemplify how the city’s property landscape is evolving for the digital age.

Are smart features standard in Dubai off-plan properties?

In recent years, smart features have rapidly gone from novelty to new normal in Dubai’s off-plan market. While not every budget property comes fully loaded with tech, it’s increasingly standard to find at least some smart-ready units across mid-range and high-end developments. Dubai’s top developers are in a race to differentiate their projects, and smart technology is a key selling point that is being widely adopted.

For premium and luxury off-plan projects, smart home integration is virtually expected now. Developers like Emaar, Damac, Nakheel, and Sobha routinely advertise smart automation among their projects’ features. For instance, Emaar’s recent villa communities and high-rises often include smart thermostats, app-based access control, and intelligent parking systems as part of the base offering. Damac has rolled out the DAMAC Living app which allows residents to control apartment lighting, AC, and locks from their phones – a platform they plan to offer to all residents as part of a smart living ecosystem (Sustaining Smart Home Technology Adoption). Damac Hills villas and the aforementioned Lagoons townhouses come pre-installed with smart tech to provide “ultimate convenience and security” out-of-the-box. In the Dubai Marina and Downtown Dubai areas, some new upscale apartment towers are delivered with integrated home automation (for controlling curtains, climate, etc.), reflecting how even high-rise city living is becoming smart. Developers understand that today’s buyers – especially younger, tech-savvy professionals – expect tech-enabled real estate in Dubai that complements their connected lifestyles.

Even in more affordable segments, smart features are making inroads. Projects targeted at the mid-market might not include a full suite of IoT gadgets, but often still provide the underlying infrastructure (like fiber internet, smart meters, and provisions for future device installations). Some developers offer smart home upgrade packages as an option when buying off-plan, allowing buyers to choose additional automation features. This means even if not standard, the digital transformation in housing is reaching all price levels gradually. Proptech in Dubai (property technology) is on the rise, and many new projects advertise at least a few smart features to stay competitive. According to industry observers, Dubai’s real estate developers across the board – from giants like Emaar Properties to more niche builders – integrate AI, IoT, and sustainable design elements into their projects to align with the city’s innovation agenda.

Government initiatives are also nudging smart features toward becoming standard. The Smart Dubai initiative and regulations like DEWA’s requirements for smart water/electricity meters in new buildings mean that baseline infrastructure is in place in new developments. DEWA Smart Living dashboards, which let residents monitor their consumption digitally, are available to all Dubai homes, encouraging developers to ensure compatibility. Additionally, Dubai’s building codes and the Dubai 2040 Urban Master Plan emphasize sustainability and efficient resource use; this indirectly promotes smart tech (like smart thermostats and sensors) to achieve those goals. The 2040 Plan even designates new innovation-driven districts (e.g. Expo City and Dubai Silicon Oasis) as focal points for development, suggesting that projects in these areas will be inherently tech-focused.

In cutting-edge master developments like Mohammed Bin Rashid City (MBR City), which includes sub-communities such as Dubai Hills Estate, District One, and others, smart technology is a core component of the lifestyle offered. Many villas in MBR City come with solar panels, smart climate control, and networked security systems by default. Similarly, in Dubai South near the Expo 2020 site, new residential communities are being built as “smart cities” from the ground up – street lighting, public Wi-Fi, and traffic management are intelligent, and homes are wired to connect to this smart infrastructure.

Overall, Dubai has quickly advanced to a point where smart features in off-plan properties are common. High-end off-plan buyers can confidently assume their new home will be loaded with tech, while mid-range buyers will at least find the units pre-wired for easy smart upgrades. As competition heats up and technology costs come down, we can expect even entry-level housing to embrace basic smart home features in the near future. For now, Dubai stands out in the region for making smart home tech a mainstream aspect of new real estate developments – a trend propelled by both market demand and visionary urban planning.

How does smart tech affect property value?

Investing in a property with smart technology can positively affect its value and marketability. In Dubai, where innovation is a hallmark of the real estate sector, homes equipped with the latest tech tend to command higher prices and attract stronger demand compared to conventional homes. There are several ways in which smart tech contributes to property value:

Higher Market Valuation

Properties with integrated smart systems often appraise at higher values due to their advanced features and future-proof appeal. Buyers are willing to pay a premium for a home that comes with built-in convenience and efficiency. The added cost of technology (which a developer incurs) is usually passed on in the price, but buyers perceive value in it – much like paying extra for a home with high-end finishes or a great view. As demand for smart homes grows, these properties enjoy greater pricing power. A Dubai real estate blog noted that as smart homes become more popular, properties with the latest tech “tend to have higher resale values” because of their long-term cost savings and appeal.

Enhanced Rental Yields

If you’re an investor looking to rent out the property, smart features can make your unit more attractive to tenants, potentially allowing you to charge higher rent. Tech-savvy renters may specifically seek out smart apartments for the added comfort and might pay a bit more for them. Additionally, features that reduce utility bills (like smart thermostats or energy-efficient appliances) effectively put money back in tenants’ pockets, meaning they could justify paying a higher base rent. In Dubai’s competitive rental market, a well-placed smart off-plan apartment can stand out and secure quality tenants quickly. Properties in Dubai Marina or Palm Jumeirah with smart automation, for example, often advertise those perks to justify premium rents in the leasing market.

Market Differentiation and Faster Resale

Having a tech-forward property differentiates it in the resale market. When it comes time to sell, a smart home can appeal to a broader pool of modern buyers, potentially leading to a faster sale and strong offers. In a city known for cutting-edge architecture and lifestyle, a tech-enabled home aligns perfectly with Dubai’s image. Developers and brokers use smart features as a unique selling proposition, making the property listing more compelling. This differentiation is crucial in a competitive market; a buyer might choose one villa over another similar one because it offers an integrated smart home system pre-installed.

Long-Term Value Preservation

Smart technology can also future-proof a property to some extent. As years pass, older homes without smart infrastructure may start to feel outdated or incur upgrade expenses to meet new standards. A new off-plan smart home, however, is ready for the foreseeable future. It’s built with current tech and often can receive software updates or minor hardware tweaks to stay current. This means the property is less likely to require major retrofitting for tech in the next decade, preserving more of its value. Moreover, as Dubai moves towards citywide digital integration (smart grids, connected traffic systems, etc.), properties already equipped to interface with these systems could maintain stronger utility and desirability.

Appeal to tech-savvy real estate investors

There is a growing segment of buyers (both local and international) who specifically invest in tech-enabled real estate in Dubai because they believe these properties will outperform traditional ones. They see smart homes as aligned with the direction of the future. As such, demand from these tech-savvy investors can drive up values for smart properties. Dubai’s reputation for innovation means it attracts high-net-worth individuals who appreciate things like AI-powered homes and digital amenities, often coming from markets where such features are not yet common. This international demand further bolsters values.

It’s worth noting that while smart tech adds value, the degree of impact can vary. A fully integrated villa with a private smart cinema and AI-controlled environment might see a significant price boost, whereas an entry-level smart apartment with just a couple of features might see a more modest premium. Also, technology evolves quickly – a gimmicky feature today might be outdated tomorrow. However, core features that improve efficiency and security will likely retain their value contribution. Dubai’s developers mitigate rapid obsolescence by focusing on robust, updateable systems (for instance, using open platforms that can work with new devices down the line).

In conclusion, embracing smart tech in a property generally increases its property value and appeal. Buyers and renters in Dubai place real monetary value on the comfort, prestige, and efficiency that smart homes provide. This trend is expected to continue as smart living becomes the norm. For investors, this means smart off-plan projects can offer not just immediate lifestyle benefits but also stronger financial returns in the long run – through both appreciation and rental income.

Benefits of buying smart-ready off-plan units

Buying a smart-ready off-plan unit in Dubai comes with a host of benefits that extend beyond just owning a new property. Here are some of the key advantages for homeowners and investors, grouped for clarity:

Unparalleled Convenience and Comfort

A smart home simplifies everyday living. You can automate routine tasks – for example, schedule lights and appliances to turn on/off at set times, or use a single voice command to lock all doors at night. Climate control can be zoned and pre-programmed, so your home is always at the perfect temperature when you arrive. In a fast-paced city like Dubai, this level of automation saves time and effort. Imagine waking up and asking your virtual assistant to open the curtains and start the coffee maker – all done automatically in a smart home. Off-plan units give you the chance to customize these systems during construction (choosing locations for smart switches, adding extra outlets for smart devices, etc.), tailoring the home to your lifestyle from day one.

Energy Efficiency and Cost Savings

Energy-efficient buildings are a priority in Dubai’s sustainable development goals, and smart tech makes it achievable. Smart thermostats and HVAC systems optimize electricity usage by learning your schedule and adjusting cooling when you’re away, which is crucial given Dubai’s climate. Automated lighting ensures lights aren’t left on unnecessarily. Some homes even have smart window glass or sensors that reduce cooling load. Over time, these efficiencies can significantly lower your DEWA (utility) bills. DEWA’s own Smart Living initiative reported huge savings of water and power within months of its launch (DEWA Smart Living Initiatives: Sustainable Solutions for Dubai), underlining how tech helps curb consumption. For the owner, that means lower operating costs. Plus, using less power is environmentally friendly – an important consideration for sustainable smart homes. Many off-plan projects advertise “green and tech-forward housing,” combining solar panels, smart controls, and efficient appliances to minimize the home’s carbon footprint. You’re not just saving money; you’re contributing to Dubai’s sustainability vision.

Enhanced Security and Safety

Smart off-plan homes typically come with advanced security systems pre-installed. Features may include smart door locks (no more worrying about lost keys – you can use PIN codes or smartphone entry), video doorbells, interior and exterior cameras, motion detectors, and even AI-based intrusion detection. You can monitor your property remotely in real time; for instance, get an alert on your phone if someone rings the bell or if an unexpected movement is detected while you’re on vacation. Some systems allow two-way communication, so you can talk to a visitor or courier at your door even if you’re not home. This level of security is a strong deterrent to theft and gives tremendous peace of mind, especially for families or frequent travelers. In Dubai, which is already one of the safest cities, smart home security adds an extra layer of reassurance. Additionally, smart smoke alarms, gas leak detectors, and water leak sensors can automatically alert you (and in some cases emergency services) at the first sign of trouble, helping prevent small incidents from turning into big disasters.

Future-Proofing and Digital Lifestyle

When you buy a smart-ready unit, you are effectively future-proofing your investment. The home is equipped to integrate with upcoming technologies – whether it’s new smart appliances, home AI systems, or integration with city infrastructure like smart grids and EV charging networks. Dubai is progressing fast in the realm of smart city tech; for example, Dubai’s IoT Strategy is unifying data and devices across the city. Owning a smart home means you can plug into these advancements seamlessly. Your home could potentially interact with the neighborhood’s smart systems: think community-wide security networks or IoT-enabled services like drone deliveries to smart lockers at your villa. Buying off-plan also means you get the latest version of technology available at the time of construction (as opposed to buying a ready home that might have tech from a few years ago). Moreover, developers often partner with reputed tech brands (like Emaar with Xiaomi) ensuring that the installed devices are reliable and update-ready. You can usually expand the system later – add smart blinds, newer sensors, etc. – without overhauling the wiring, since the backbone (hubs, controllers) is already in place.

Higher Investment Returns

As discussed earlier, smart-ready properties tend to have higher resale values and strong rental demand. So from an investor’s perspective, one benefit of buying smart off-plan units is the potential for greater ROI. Early investors in tech-centric projects might see prices appreciate as the project nears completion and the market recognizes the full extent of its smart features. Also, many tech-focused developments in Dubai (like those in Expo City Dubai or innovation hubs) are garnering a lot of media and buyer attention, which can drive up values quickly. Investing in such a project off-plan allows you to ride that wave. Meanwhile, during the holding period, you likely enjoy better rental yields due to the premium offering. Essentially, smart property investment in Dubai can be a savvy move financially, not just a lifestyle choice.

Aligned with Sustainable and “Smart City” Goals

For buyers who are conscious of supporting Dubai’s strategic goals, owning a smart home is a point of pride. It aligns you with the city’s Smart Dubai initiative and sustainability targets. For example, Expo City Dubai – the new smart city emerging from the Expo 2020 site – is built on principles of sustainability and innovation, featuring smart tech across all residences and facilities. Being part of such a community means your home is contributing to a larger vision of a greener, smarter Dubai. This can be personally fulfilling and also advantageous if future policies provide incentives or benefits to sustainable homes (imagine preferential utility rates for homes that actively lower demand, etc.). Already, DEWA’s Smart Living program provides tools and even tips to residents to save energy, effectively rewarding those who engage with these smart systems.

In summary, buying a smart-ready off-plan property in Dubai offers tangible benefits: convenience, savings, security, and strong investment potential. It also offers intangible benefits: peace of mind, a modern lifestyle, and participation in the city’s forward-looking narrative. Whether you’re an end-user or an investor, these advantages make a compelling case for opting for a tech-enabled new home over a traditional one. It’s about enjoying a connected living experience that truly adds value to day-to-day life and to your asset’s long-term prospects.

Is smart home automation worth the investment in Dubai?

With all the buzz around smart homes, prospective buyers often ask whether investing in smart home automation is truly worth it – especially in Dubai’s context. The answer, for most people, is a resounding yes. Dubai’s unique lifestyle, climate, and tech-driven vision make smart home automation not just a fancy add-on, but a practical and worthwhile investment. Here’s why:

1. Perfect Alignment with Dubai’s Lifestyle

Dubai residents are accustomed to convenience and high standards of living. Home automation fits right in, saving time and effort in daily tasks. In a city where many people work long hours or travel frequently, being able to remotely manage your home is invaluable. For example, if you’re stuck in traffic on Sheikh Zayed Road, you can turn on your villa’s AC before you arrive home, ensuring immediate comfort without wasting energy all day. Such conveniences significantly enhance your lifestyle. Many homeowners who have adopted smart automation report they “can’t imagine living without it” once they experience the ease of integrated control. It allows you to focus on your work, family, or leisure while mundane home operations run in the background automatically. In Dubai’s fast-paced environment, that’s absolutely worth it.

2. Energy and Cost Considerations in a Hot Climate

Cooling and electricity are major expenses in Dubai homes. Smart automation helps trim these costs through intelligent management. The investment you make in automation can pay for itself via energy savings. For instance, a smart thermostat can cut cooling bills by efficiently cycling your AC, and smart irrigation avoids water wastage in your garden. Given DEWA’s tariffs, even a 10-20% reduction in utilities can amount to significant dirhams saved each year. Thus, the return on investment for installing smart controls is tangible. DEWA actively encourages such measures through its Smart Living initiative, which underscores that the community benefits when individuals adopt smart consumption habits. Over a span of a few years, your upfront investment in an automation system could be recovered in the form of lower bills – and from that point on, it’s pure advantage.

3. Increasing Resale and Rental Appeal:

As detailed earlier, smart homes tend to fetch higher prices and rents. So spending a bit more on a smart-ready home now (or upgrading an older home with automation) can yield financial returns when you decide to sell or rent out. For an investor in Dubai, this calculation is important. If two similar off-plan apartments are priced the same, but one is smart-equipped, that one is likely to have an edge in future resale. So investing in smart tech is also investing in the desirability of your asset. Additionally, as time moves on, what is a differentiator today could become a requirement tomorrow – smart home automation may well shift from “nice-to-have” to “must-have” for buyers and tenants. By investing now, you’re ahead of the curve and won’t need to scramble to upgrade later to meet market expectations.

4. Support from City Infrastructure and Initiatives

Dubai is systematically becoming a smarter city – which means the infrastructure around homes is getting smarter. Smart traffic systems, smart public services, and smart utilities are all being rolled out. Owning a smart home allows you to tap into these broader systems more effectively. For example, Dubai is implementing a smart grid for electricity; a home with a smart energy management system could take advantage of dynamic pricing (using power when it’s cheapest) or integrate smoothly with home solar panels and battery storage. The government’s Dubai IoT Strategy envisions all devices and sensors contributing to a connected city fabric (Dubai Internet of Things Strategy | The Official Portal of the UAE Government). In such a scenario, a private home that’s automated can interact with city apps (perhaps for services like waste collection notifications, or community alerts). Essentially, having a smart home ensures you’re ready to benefit from any new digital services the city introduces. This adds to the long-term worth of having made that investment now.

5. Falling Costs and Increasing User-Friendliness

One reason some might hesitate is cost – early smart home systems were expensive. But prices for sensors, smart appliances, and controllers have been decreasing as technology matures and competition increases. In Dubai, there are now many vendors and providers of smart home solutions, which has driven costs down compared to 5-10 years ago. Many off-plan developers include the basic automation in the price, making it a cost-effective way to acquire a smart home (cheaper than retrofitting later). Also, the technology has become more user-friendly. Interfaces are intuitive, often available in multiple languages (important in a cosmopolitan city), and reliable. This means you don’t need to be a tech wizard to enjoy a smart home – systems are often plug-and-play or professionally configured before you move in. The combination of lower costs and ease of use boosts the worthiness of the investment: you get a lot of benefit without prohibitive expense or hassle.

6. Quality of Life and Peace of Mind

Beyond the dollars and dirhams, there’s the question of daily quality of life. Smart home automation brings intangible value in terms of peace of mind and comfort. Knowing that your doors are automatically locked at night, or that you can check on your home from anywhere in the world, reduces stress. Being able to create the perfect ambiance at home with one tap (dimming lights, playing music, adjusting temperature) can genuinely improve relaxation and enjoyment of your space. These quality of life improvements are hard to quantify, but they are a real part of why smart homes are worth it for many people. In a vibrant but sometimes hectic city like Dubai, your home can be a personalized sanctuary that practically runs itself – and that is worth a lot.

Potential Considerations

It’s important to mention that maximizing the value of smart home automation requires a bit of adaptation. Users should take time to learn the features to get the most out of them. Also, reliable internet is a must (which is generally not an issue in Dubai, given widespread high-speed fiber networks). Some may worry about privacy or security of their home data, but using reputable systems with proper encryption mitigates this. The UAE also has cyber security standards in place to protect smart city infrastructure. Overall, the benefits far outweigh any minor learning curve or adjustments needed.

Verdict

In the context of Dubai, investing in smart home automation is definitely worth it for most homeowners and investors. It aligns with the city’s direction, offers practical and financial benefits, and elevates your living experience. As technology becomes ever more ingrained in daily life, a home that can keep up is a wise investment. When you consider that Dubai aims to be a global leader in smart living – from the government down to individuals – it makes sense that your property keeps pace with that vision. Smart automation isn’t a passing fad here; it’s the foundation of Dubai’s smart real estate developments moving forward. Therefore, whether you’re buying a brand-new off-plan unit or considering upgrading an existing home, embracing smart tech is a decision that is likely to pay dividends and enhance your lifestyle in the long run.

Embracing Dubai’s Smart Real Estate Future

Dubai’s new off-plan projects illustrate a clear trajectory toward smarter, more connected living. The role of smart technology is no longer peripheral – it’s central to the design and appeal of upcoming communities. From AI-powered property features in luxury villas to home automation systems in trendy apartments, tech integration is shaping the next generation of homes. By investing in or moving into a smart off-plan property, you’re not just buying real estate, you’re buying into a digital lifestyle that represents the future of urban living in the UAE. It’s an exciting convergence of comfort, efficiency, and innovation.

The city’s broader initiatives like Smart Dubai and the Dubai 2040 Master Plan ensure that infrastructure and governance will support and enhance the smart home experience. Areas like Expo City Dubai (born as a model smart city from the Expo 2020 legacy) and Dubai Silicon Oasis (a long-established tech hub) showcase how entire districts are being built with technology at their core (Expo City: Model smart city). This means homeowners in these smart developments will benefit not just within the walls of their property, but in the surrounding smart city environment as well – truly connected living spaces on a community scale.

For buyers and investors, the takeaway is clear: smart features are not just gadgets, but value-adding essentials in Dubai’s real estate market. Embracing smart tech in your property positions you on the right side of market trends, potentially yielding better returns and certainly delivering a superior living experience. For end-users, it’s about comfort, security, and sustainable living. For investors, it’s about desirability, future-proofing, and alignment with a city that continually pushes the envelope.

If you’re considering diving into Dubai’s dynamic property scene, looking at smart off-plan apartments and villas is a savvy choice. These properties embody the ethos of real estate innovation in the UAE, blending luxury with technology and sustainability.

Property Solvers is at the forefront of this evolution, guiding clients to the best tech-savvy real estate investments in Dubai. Whether you’re interested in a smart-ready unit in a family-friendly community or a high-tech penthouse in the city, our team can help you navigate the options. We keep a close eye on proptech in Dubai and carefully curate listings that meet the modern homeowner’s expectations.

Ready to explore the future of living? Feel free to reach out to Property Solvers for a personalized consultation, or browse our latest collection of off-plan smart homes in Dubai on our website. From off-plan projects in Dubai that boast intelligent designs to vibrant communities in Dubai known for innovation, we’ll help you find the perfect fit. Your journey to a smarter home – and a smarter investment – begins here.

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